7 Great Reasons to use text marketing
Engagement with your customers
Your customers carry their phones with them everywhere so it’s a simple, fast response way of making a direct connection with them, engaging with them and encouraging them to do more business with you. You can also encourage customer feedback.
It’s a quick, cost effective way to directly contact so many of your customers. With 97% of all text messages received opened and 83% read within 5 minutes of receiving, no other media can reach your customers so fast. Text messages generate high response rates, 15% to 20% are common. Now compare all this to email with an average of 15% open rate within 24 hours and a response of 1 to 4%.
Encourages Customer Loyalty
You can send text messages on a regular basis with targeted and relevant offers to your customers, update them on your products or services, run competitions or give them special customer discounts. By keeping in constant contact you customer will think of your business before your competitors.
Improves Repeat Business
Why keep trying to finding new customers when you can encourage your current customers to return. By sending targeted messages to your customers with great deals and offers as well as asking for feedback, you give them every reason to return to you again and again. This gives you a great return on your investment through repeat sales.
Generates sales during quiet periods
A major advantage of text marketing is it’s instant response. As texts are opened within minutes, you can send a one day offer on a quiet morning and have customers visiting or calling within a few hours if not sooner. People read your messages on the go so where ever they are, and if they are local there is a high probability of them using your services.
For businesses that depend on customers showing up for appointments, reminders can produce huge revenue gains. Studies have shown huge reductions in missed appointments and large financial savings.
For car dealerships or real estate agents where leads are best fresh and hot. Place QR codes on cars, sale boards or printed advertisements that customers can scan and send a text to receive further details and a link to a further information webpage that is mobile optimised . The lead can be passed instantly to your sales team for immediate follow up.