Create The Perfect Facebook Post That Your Fans Will Want To Read And Share
As a business, if you are not sharing content about your business on Facebook then you are missing a huge opportunity. With more than 1 billion active users it is the leading platform for brands and companies to connect with consumers.
Now we are not saying that over 1 billion people are going to read your Facebook page but the fact is, the customers (and thousands of other consumers) who would be interested in your product or services are actively participating on Facebook. So increase fan engagement! Reaching out to even a small fraction of those 1 billion users means your business needs to post content fans want to read and share.
Here, we share our essential tips for writing the perfect Facebook posts that grab people’s attention and get you noticed:
Keep it short and to the point
Remember, for most people Facebook is a fun place. They don’t go there to read long posts. They scan Facebook for things that interest them.
Aim to write posts about 225 characters long. Why? Because surveys have shown if the post is any longer, fans don’t engage with it, and since most people view Facebook on their mobiles, they find it harder to read long posts.
With that in mind, you don’t want to go to the other extreme and make your posts too short. Again, really short posts receive less engagement because there isn’t enough information to provide any real insight or value to the person reading it.
The key to writing a well balanced post is to get straight to the point. Don’t add any unnecessary filler or fluff. Since you are only going to write about 225 words, make them count. Try to include at least one main point or one tip within your status update that will be useful and interesting to your fans.
Reports show that your fans are much more likely to comment on a post that asks a question.
Here are some examples of compelling questions that your fans won’t be able to resist to answer
The short and direct question:
What is your favorite __________________ ?
What would you do if you won the lottery today?
The choice of questions you can ask is unlimited so ask away and see how people respond.
Again this is a simple question where you give your fans two options to ask which one they would prefer.
Would you rather ____________ or _____________ ?
Example: Would you rather have a Lamborghini or a Ferrari?
This is similar to the either/or question but this time your fans need to answer yes or no.
Do you think that ______________ will win the game tomorrow? Yes or no?
Do you think that this seasons Mad Men is as good as last seasons?
Decide whether you want to prompt your fans by asking the “yes or no” question at the end so they know what kind of response you are expecting from them. If they know you are only expecting a one-word answer, they will be far more likely to answer you.
Our fans respond really well to these. You simply post an image of something then ask a question about it. It can be something as simple as posting a new item of stock or the results of a job you just completed and asking, “What do you think of this?”
For example, if you have attended a conference or trade show, post an aerial shot of the event and ask if your fans can spot you or your stand at the event.
Drop hints (e.g. Hint: I am wearing a blue and white striped polo shirt or, Hint: we had an orange banner). It makes your fans’ task of answering the question easier. But still remember to keep it short.
Did you know? Questions
This is a particularly effective way to delivering information about your products and services.
Example: did you know we offer _____________ ?
Did you know all our products are 100% organic?
While it is a great way to bring attention to your products or services you should never over-do this type of question.
This can be a very powerful question to ask your fans. Not only will it encourage engagement it will give you vital information on how you can help them even more than you do already.
What is the one thing you hate about _______________ ?
Are you trying to lose weight? What is the biggest obstacle you face?
All of these examples have something in common which is the key to their success: They are short and they are easy to answer. This will encourage more participation from your fans and get people talking about your business.
Use eye-catching images
Interesting photos and graphics always ensure a great response on Facebook. Statistically, posts with good pictures get much more engagement than those without. Images also give you a much higher Edgerank status, which is Facebook’s algorithm, and it decides what appears at the top of its newsfeed.
When you post a picture make sure that it is just as eye-catching and interesting in a smaller version as most people will see a reduced size in their news feed or on their mobile. If it takes too much effort to work out what the image is people will just ignore it.
Add value to your posts
People on Facebook decide to become your fans and follow you because they want to know more about you and your business. If you can provide value and interest to your posts then they will become loyal lifelong customers.
You can do this in various ways:
How To Add Value To Your Facebook Posts
Link to articles and sites you think that your fans will be interested in that relate to your business, product or service.
Quotes are always popular and are never fail to attract likes from fans. There are many sources where you can find good, inspirational quotes. A quote that received a lot of likes for us was from George Elliot: “It’s never too late to become what you might have been”.
Statistics and data
Statistics and data can be informative and engaging but can also be incredibly boring. By turning this information into something like an infographic (Google ‘infographic’ or visit Pinterest for great examples) or video, you will get a lot of likes, shares and comments
People continually want to learn more, particularly about topics they are interested in, so the more advice you give them, the better.
Business doesn’t have to be serious all of the time. Facebook is a happy place so make your fans laugh and smile. If you have a funny joke (remember to think about your target audience), story or anything that can make people pass the time for a few minutes, add it to your Facebook page.
If there is anything newsworthy out there relating to your business then share it with your fans.
Variety is the spice of life
Don’t use images and links in every post. Vary the content. By mixing it up and posting a variety of links, videos, polls, questions, text-only updates and quotes, you not only keep your fans entertained but engaged as well. As well as posts relating to your business and services throw in some fun, personal or current event posts in there too.
Get your timing right
There is a lot of debate about when is the best time to make your posts. There are lots of reports and statistics dedicated to this subject. Some experts say that weekends are best, others say posting at 1pm during lunch breaks is the perfect time. With experience you will find out what times are best for your fans.
The point is, if you post a status update when none of your fans are online your posts won’t get any love or attention. Nobody is going to see it and it won’t get many likes.
Don’t post too often
Posting too often on your profile or fan page means people won’t get a chance to read them all. By posting just once or twice per day, you will be guaranteed a much higher engagement.
Respond to your fans
Remember Facebook is a social media site so it is vital you respond and interact with your fans.
If somebody asks you a question about your product or service make sure you answer them. If a fan says it would be great to see a photo of what you are selling, give it to them. Say something like “you asked for it, so here it is!” Acknowledgement is really important and will make your fans feel special. Acknowledging them is not only the polite thing to do but the interaction can take your business to a brand new level.
Tell your fans what to do
Your fans are loyal and will follow your instructions. The simpler the instructions the better. If you want your fans to share, comment, like or tell you something, just ask. You will be surprised how many will respond.
Take a look around Facebook and you will see that posts with the most likes and comments are all the ones where the page owner has asked for them. Tell users what you want and your Facebook page will grow – and so will your business.
Target your posts
If you are targeting a specific country, language or audience then make sure that your post is relevant and specific for them.
Keep in mind that your Facebook page is not trying to reach all 1 billion users. You need to have a specific user in mind and target your posts directly to them. Trying to reach everybody will dilute your message and you won’t build up a loyal fan base.
Creating a persona of your ideal customer will help you to do this.
Once you have an idea of your perfect customer, ask questions and create posts with that persona in mind. Start by discussing topics your audience will love.
Imagine you are speaking directly to one person and not to a group, because even though you are speaking to an entire network of people, only one person at a time reads your words.
Talk directly to them by using personal pro-nouns (e.g. “I created this report for you” or “would you like to see a photograph of my dog”) and speak in a relaxed, informal and friendly tone.
Hopefully these ideas will help to breathe new life into your Facebook page. If you start applying these strategies to your Facebook campaign you will soon see you are getting a lot more Facebook traffic and friends and you will have increased your fans engagement with you and your business.
Not only will your status updates will spread and more people will learn more about you and your company but your traffic will increase too.