Google + Local, Use It

Using Google Local to Find More Customers!

imagesgoogleEven though it’s been a few months since Google Plus merged with Google Places to become Google + Local, there was some confusion as to just what this new entity would turn into. Not anymore. One shining illustration of what is possible for small business is the Google business page for BakeSpace.com. They have utilized all of the features such as hangouts, video and more to garner more than 330,000 users within their circles. Businesses are waking up to the enormous opportunity that lies within Google Local and are finding great ways to use it for finding buyers and prospects.

Let’s see how you can do that too! Here are some ideas to get you started:

  • Be sure your Google Local page sticks out – The first and probably most important task is to make sure that your page is entirely completed. Fill out all text areas that are asked for, as this makes a difference in how Google ranks your page. Also, have a ton of images, as this also affects the ranking of your page. There’s also the advantage of being allowed to present a vivid look at your site and merchandise
  • Use the Google Local Search function to discover buyers – Using Google to look for new buyers and customers is a cinch. Just use the search bar at the top of your Google page to look for those people who are already talking about your niche or company. Add them to your Circles and begin connecting with them!
  • Engage with Google Communities or video – An excellent way to leverage your Google Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One amazing example of a company that has gotten this down is Cadbury. You could also lead people to alluring offers and coupons that can be accessed directly from your site. This is an great method to convert Google visitors to onsite buyers.
  • Use Google Hangouts as a media channel – There are a variety of ways to use this versatile tool to pump up your business. You can conduct webinars, training sessions, online press conferences, offer free consults (related to your business) and possibly even host your very own show. Google records these sessions, sends you the file, which you can then upload to YouTube. Beginning to see the opportunities?