Google Places, Can Your Business be Found?
This content is dated as Google Places is being replaced by Google Plus Local. This is the nature of the online world, always getting updated, creating many new changes for us all of the time. There is still some relevant content here but look for our more updated posts on Google Plus Local.
Almost every business today is being bombarded with Google Places service providers who are cold calling all day long claiming to put your business on the first page of Google.
If you are like most businesses, you want to be found online, but you do not feel you can really put any trust into these cold callers who often times use robots to make the calls
So what happens is you get stuck, you do nothing, and you watch your competition rising to the top and you are nowhere to be found. You wonder why because you spent quit a lot of money on that beautiful website, but it is buried in the search results.
Understanding what this entire first page Google stuff is about and how you get there will go a long way to getting you unstuck and on the road to doing something about it.
According to Google research, 97% of searchers are searching for local businesses, products and services. They are turning to Google instead of opening up the phone books. This is so prevalent that it has become a waste of advertising dollars for local businesses to even place yellow page ads.
With this shift, Google knew that they had a responsibility to their business model to address this local search volume. It was not going to be good enough for the person searching for auto repair to receive results from across the world.
So Google used its Geo technology to know exactly where the search is coming from and now serves up the search results that are specific to that location.
They started with the map to pinpoint matching businesses to a searchers location. But then they decided to take this a bit further. Google has always been about providing the best information possible to someone searching. So they created Google Places.
Google gathered data on every business it could and created a Google Places Page for each business. This way, a searcher would be able to find local businesses for their search query regardless if that business had a website or not.
Google has also given businesses the opportunity to cultivate and expand that Google Places Page. A business can claim their page and embellish it with all sorts of information that will give the searcher a better experience and the opportunity to get their questions answered.
Google has set up these pages so that businesses can address their hours of operation, their business categories, the types of products they carry, and the services they provide. Google Places gives plenty of space to explain exactly what your business is about and encourages a business to include photos and videos to further enhance the search experience.
Google Places also encourages businesses to add offers that entice the searcher and give the business an edge with converting the search into a customer.
On the back end of the Google Places Pages, Google has provided the business owner with a detailed report of how many times the page was viewed, how many searcher took action and clicked on the page, how many asked for driving directions and provides information on exactly where these people were driving from. The analytics also provides information on what keyword terms people are using the most to find your page. These statistics were never available from any kind of print advertising including the phone book.
All of this is revolutionary for small local business because Google is giving these Google Places listings top billing in search results. When a searcher types in a keyword to perform a search for something related to a business, chances are they will receive the Google Places pages for businesses around their local area above all other search results, and if your business is there, then your chances of capturing that business has just increased dramatically.
But it does not stop there. Consider the mobile phone. More than 40% of all local searches are done on a mobile device. Google has made sure that these Google Places search results are mobile friendly.
If you are a business that serves a local area, you need to capitalize on the Google Places platform. But less than 7% of businesses are taking advantage of this huge opportunity. If you start now, you can be miles ahead of your competition once they wake up to the power of Google Places and begin the process of Google Places Optimization.
There are specific strategies the professional search engine managers use that insure first place placement. I have put these strategies into a step by step video course that anybody can follow. This course was made to help local businesses get the edge they need and create an effective Google Places page that will put them on the first page and keep them there.
This is an easy to follow program that a business owner can turn over to someone else in the organization or do themselves. This, How to Get on the First Page of Google video series was created to help small local businesses understand local Internet search and give them the power to control their own search results without hiring a company that will charge them a fortune month after month.If you would like to learn more about this course and how you can get first page Google results then take a look at this video and get started now. This is the way businesses are getting found as the yellow pages and phone books are a thing of the past.