Is Content Marketing in Your 2013 Plan?
Content Marketing – Where It’s at in 2013
The buzz for 2013 is centered on content marketing. We’ve all heard the term “content is king” but many of us are not familiar with the term content marketing and what it really means. It’s a critical aspect in your online marketing efforts moving forward and here’s why.
Content marketing is the practice of creating, collecting, and publishing fresh content for your visitors. This manifests in a variety of forms from seemingly Make Content Marketing Part of Your 2013 Plansimple blog posts, to articles, reports, whitepapers, videos, audio podcasts, ebooks, and more. We live in a society that craves information, and the more of it you are able to present visitors to your sites, the more authority you will earn in not only their eyes, but also the search engines . They can then reward you with higher rankings, more traffic, links, and sales.
Content marketing is getting ever more popular!
According to BusinessBolts.com, 74% of businesses plan to do more content marketing in 2013. These companies have realized several of content marketing’s distinct advantages, a few of which are cost-effectiveness, nearly instant results, and near full control over the process. An article or blog post may be written, for example, and then posted not just on your own site, but additionally mentioned in your social networks, repurposed into a video or audio (or both!) and otherwise disseminated across the internet. This can easily multiply your reach significantly, and your entire content marketing campaign can bear fruit very quickly.
A real-world example of how content marketing can rock your sales
The New York Times profiled a Northern Virginia company, River Pools and Spas, which had watched as their sales plummeted as a consequence of the housing recession of 2008. Incoming orders (average $50,000 per order) withered from around six a month to less than two! Their earlier advertising budget of $250,000 yearly on radio, TV and pay per click advertising had to go. Owner Marcus Sheridan launched an ambitious content marketing campaign consisting primarily of blog posts and videos, and in a relatively short period of time, had not merely regained what was lost but surpassed his pre-recessions sales figures.
There’s little doubt that content marketing can deliver results, and that it really should have a place in your online marketing strategy for 2013.