Marketing Automation for NYC Businesses

Saving your sanity with marketing automation!

When marketing your company online is truly looked at and laid bare, it’s hard to ignore the mountain of tasks that face you and your staff every day. Feelings of being overwhelmed and the constant suspicion that you’re forgetting something are always present. We all face this.

Online marketing is a monstrously complicated beast, and to tame it you simply have to employ some forms of marketing automation to handle the amount of moving parts that marketing in multiple channels demands. Especially in competitive markets like New York City. Not doing this is virtually choosing not to compete. Let’s check out some ways we can apply marketing automation.

Cool tools for marketing automation

While you will find a slew of tools available, from complete solutions that cover your business from A to Z (fairly expensive), we’re going to concentrate here on some you can piecemeal together that will assist in a measurable way.

Email autoresponder company – This is very likely the most vital piece to automate, for if you’re not utilizing an autoresponder to take care of your email marketing, you might as well not be doing it at all. Loading up your autoresponder with personalized content and marketing emails gives your customers and prospects the impression that they are being well taken care of. There are many great email autoresponder companies to choose from today. Some of the best are AWeber, GetResponse, iContact, and MailChimp.

Managing social media – Keeping your finger on the pulse of numerous social media accounts daily is not only a full time gig, but a hard one as well. You should utilize some sort of tool, and there are several good ones out there that allow you to keep track of mentions, shares, Tweets as well as allow you to post to your social platforms. Look into HootSuite, TweetDeck and Buffer.

Automate tasks– As we all know there are many small tasks that need attention daily, or the entire house of cards may collapse! A few of the better tools to come down the pike of late are the development of task masters like IFTTT and Zapier. These tools, (similar in intent and application) can be lifesavers in regards to automating tasks between two different services. Very handy, indeed!

While automation is great at making our lives easier, don’t let your customers and prospects slip through the cracks. Effective customer service is a vital piece of business too! Engage with them on your social media channels as close to real-time as possible.

If you’re ready to get your marketing plan into full gear, take your next step and contact us today! We’ll be happy to help.