NYC Business Owners, Do You Have a Mobile Dilemma?

How do you decide whether or not to develop a mobile app for your business?

Mobile site or mobile app? That’s the real question. Do you need one or the other, or both? Knowing your businesses’ needs, not to mention your customers’ behavior, goes a long way toward helping you decide whether or not to invest the time and money necessary to develop and implement a mobile app for your small business.

Does a mobile app make sense for your company? What are the costs, both in building one and in maintaining one? Have you got anyone capable of updating it? You’ll need the answers to these and several other questions in order to really come up with a smart choice. Let’s have a look at some of the pros and cons.

NYC_Business_OwnersDeveloping a Mobile App: Pros and Cons

Pros:

  • More than 50% of adult Americans use smartphone technology
  • Enables you to brand your products and services easier
  • Increases customer retention and loyalty, as the app is always in front of them
  • Users spend more time on apps
  • Mobile apps usually load faster than mobile sites
  • Mobile apps are available offline, though users will need to login to perform any actions, such as sales

Cons:

  • Mobile apps need to be made for each different mobile platform
  • Mobile apps need constant maintenance, when it comes to fresh content along with technology updates
  • Mobile apps are not as easy to optimize as a mobile website
  • Mobile ads may well serve the purpose
  • Apps can be very expensive! If you go the Do-It-Yourself route, be prepared for a lot of headaches, as they constantly break, and need to be updated.

We all know that there are as many uses for an app than you could ever imagine, but some are better than others. Here’s an example of how apps were created in the health care market.

By ensuring your app is useful and not merely a novelty goes a long way toward helping you make your decision. While it’s pretty much a given that you need a mobile version of your website, the question of whether or not you should shell out what might be big bucks for an app is one you want to examine carefully. Take the time to weigh the pros and cons for your business before you decide to leap into developing a mobile app!