Online Marketing Basics 101 – Why Online Marketing Works for Local Business

If you want to grow your business, how do you get the word about your product or service? By going where your market is – and these days, that’s online.

Business Woman On Call With Laptop WorkingThis article will give you a straightforward, easy to understand overview of online marketing and why it is perfect for your business.

Like any form of marketing, your starting point should be your marketing aims and objectives. ..in other words what you want to achieve from your marketing.

Read on for a crash course in online marketing strategy and also discover some key principles of social media that will enable you to get a flood of new customers and create customer loyalty.

Online marketing in a nutshell

There is no great mystery to online marketing. It does a lot of the same things that traditional marketing does, but it does them more cheaply and effectively to a much wider audience.

There are literally billions of people online. Some of these people are your ideal clients or customers. If you can reach even a tiny fraction of them you will have a thriving business.

The Internet has changed the way companies market their business for the better.

Here are some examples of how the Internet makes it easy for you to market your businesses:

Websites: Your website is like a virtual store that is always open 24 hours a day without the need of employing dozens of staff.

Emails: Your emails can reach a highly targeted audience notifying them of news, updates and special offers.

Blogs: Your blog provides regular information for customers and prospects which also allows them to engage with you by leaving comments.

Social Networks: Social networks enable you to make direct connections with people who are interested in what you have to offer.

No matter how specialised your niche, there is a global market for it on the Internet. Online marketing not only helps you to reach these people but, by increasing your online visibility, they will also come looking for YOU.