Online Marketing – Make Mobile Marketing Work for you
One of the things that has enabled the rapid growth of social media is the increased uptake of Smartphone’s, tablets and mobile web browsing.
More and more of us access the Internet on the move from our phones. Most experts predict that mobile access to the internet will soon overtake access from desktop/laptop computers. In some parts of the world, such as Africa, mobile phones have been the primary access point to the internet for quite a long time.
It is not just mobile access to the internet itself: it’s all of those apps such as Instagram, Vine and Snapchat. In fact all of the social media sites and services are available as iPhone or Android Smartphone apps. The fact that most of us update our Twitter or Facebook status on the move, often including photos and/or location information, is what has driven the growth of these networks.
We are entering a world where all media is social, and all our social interactions are mediated via apps and updates.
What does this mean for your business?
It is more important than ever to make sure that your website is accessible from mobile devices. It needs to be mobile friendly so that it displays well on Smartphone’s. We will be able to help you with this if you are unsure.
Take advantage of all of those social networking apps by using them on your Smartphone. It will save you loads of time and will enable to react quickly on the move.
The marketing Revolution
The evolution of the web has in turn led to a marketing revolution. The change is not just in technology, but in culture. Hard selling has now been replaced by social engagement.
Instead of indiscriminately shouting sterile marketing messages at people who may or may not be interested in your product or service, today you can easily find people who are already interested in what you have to offer, by tapping into pre-existing online communities of interest or even by creating your own.
In today’s competitive marketplace you need to be findable. You need to go where your customers are, and engage with them in conversation.
This makes it easier to attract people towards your business with engaging, interesting, valuable content that they will seek out. If you can tap into those communities of interest, you won’t ever need to sell again – people will come looking for you.
People have described social marketing as ‘permission-based’ marketing. ‘word of mouth’ marketing or ‘conversational’ marketing. Basically, it just means going to where your market is, reaching them with the information that they want, when and where they want you to.
The rise of the mobile web means that this is now often on the move. This is a shift away from ‘megaphone’ marketing which is randomly shouting your message at a random, diverse mass of people who are probably not interested in what you have to offer. By social media, you are making yourself visible to targeted niche communities. You can engage directly with them with useful content and build up a relationship with them.
Social media marketing works for small local businesses because it focuses on building customer relationships rather than sterile marketing campaigns. Resist the temptation to use that safe, impersonal corporate voice. Instead, stick your head above the parapet and be yourself. You will gain a loyal following and they will warm to you much more because of your personal touch.
There is definitely an advantage to being a small business. Because social media is a personal medium where authenticity matters, it is not always easy for big corporations to use with the same effect. It’s perfect if you are a small business or entrepreneur. You can build trust and make connections by using your personality and being genuine. The social marketing revolution has arrived and you can be part of it.