Google+ Local for Business

How to Use Google+ Local to Connect with Buyers

Ever since Google merged with Google Places to be Google+ Local, there’s been confusion as to how to use this platform for business. It has now become much clearer. Companies are realizing the tremendous opportunity Google+ Local is offering, and they’re finding innovative ways to find purchasers and prospects.

Let’s see how you can do that too! Here are some tips to help you get started:

  • Be sure your Google+ Local page sticks out – The first and probably most significant task is to make sure that your page is entirelyGoogle+ Local completed. Fill in all text areas that are called for, as this is important in how Google ranks your page. Also, use a ton of images, as this also affects the ranking of your page. There’s also the benefit of being able to present a vivid look at your site and merchandise.


  • Use the Google+ Local search function to discover buyers – Using Google to look for new buyers and customers is a cinch. Simply use the search bar at the top of your Google page to search for those people who are already discussing your niche or company. Add them to your Circles and begin connecting with them!
  • Engage with Google Communities or video chat– An excellent way to leverage your Google+ Local page is by engaging directly with your people in Google ‘Communities’ or via video chats. One terrific example of a company that has gotten this down is Cadbury. You could also lead people to enticing offers and coupons that can be accessed directly from your website. This is an brilliant method to convert Google visitors to onsite buyers.
  • Use Google Hangouts as a media channel – There are a variety of methods to use this versatile tool to pump up your business. You are able to conduct webinars, training sessions, online press conferences, offer free consults (related to your business) and possibly even host your own show. Google records these sessions, sends you the file, which you can then upload to YouTube.

Beginning to see the possibilities? I hope you’re discovering the potential of what Google along with Google+ Local, YouTube and the rest of the Google suite could do for your business. Get your business started on Google+ Local today!

If you’re ready to take your next step to more business growth using Google+ Local, contact us today!