How to Effectively use Google+ for your business
Add a +1 Button to Your Blog Posts
If you have a blog on your website be sure to add a +1 button widget to all of your posts so that your readers can share your content on Google+ easily. Just search for “Google + button” and you will find the code.
Add a Google+ Badge to Your Website
The Google+ badge is the equivalent to the Facebook ‘Like’ box that lets readers follow you on Google+ without leaving your site. Again, this really helps with your search results. Because when you embed the Google+ badge on pages within your website, an active Follow widget will show up next to your websites listings in Google search results.
Be Active in Circles
As is the case for all social media networks you need to interact with your fans. The way you do this in Google+ is within Circles. The Circles feature lets Google+ users segment your followers and people that they follow.
What this means for your business is that you can send out specific status updates to specific people. For example, you could organise your Circles into current customers, prospective customers, new customers etc.
For laser targeted marketing to the right people concentrate on creating circles on a micro level. Work on a business-by-business basis, adding names to client businesses and brands, each of which has its own Circle. This will enable to you to send out exclusive content, interact directly and hangout with that specific circle at any one time.
It is imperative that you get people to circle you on Google+. You can’t jump into a person’s circle. They must circle you. To encourage them to circle you refer them to your business page once you have engaged in conversation with them.
Monitor Brand Activity and Get Involved
Search Google+ every day for any mention of your business. Save these searches for quick reference. Make sure that you respond to the mentions and re-share the posts. Interact by commenting on other peoples comments and try to carry on conversations with interested followers. Make you fans feel special by using the +1 tool and promote the friendly followers.
Encourage people to share their thoughts about your product and services and interact with them. All of these things will create brand loyalty and loyal customers.
Link your bricks and mortar business with Google+ Local
As a local business it is more than likely your business has a physical presence on the high street or a place where you want clients to visit you. If that is the case, use the Google+ Local tab on your profile so that users will know where they can find you and what your opening times are.
There are a lot of benefits of having a Google+ Local page. The main one is that Google+ Local pages are indexed in Google search results. Here they display reviews, additional details and photos of your business beside it.
As a result, if you have a well produced Local page that includes all of your most important business information it stands a much better chance of attracting more visitors and customers to your website. It is vital for your business to have a Google+ Local page and to have it set up properly. For expert advice on this please don’t hesitate to contact us as it is extremely important for your business.
Post throughout the Day
Like Twitter and Facebook you need to post regular updates on Google+. Choose times that your target audience is most likely to be online and signed in.
Show That You on an Expert in Your Field
All social media sites thrive on knowledge from industry experts and Google+ is no different. If you have been in your line of business for a number of years or you have a lot of experience and knowledge in your chosen field, share that information with interesting and helpful posts. It will do a lot for your credibility and brand recognition.
Google+ might seem a bit daunting at first but it is worth getting to grips with, simply because Google have invested a lot into it and reward businesses who use it with better search ranking making it much easier for potential customers to find you and your website.
The key to finding out how well it will work for your business is to dive in and experiment with different types of posts and hangouts. See which engages your followers the most.
Time to Take Action – Your Quick Action Plan Is To:
• Create your Google+ business page
• Add people to your circles and think you can segment your market so that you can do laser targeted marketing to the right people.
• Create a Google+ Local page
• Join Google+ communities = and even create your own.
If this all sounds too much for you or you simply don’t have the time to look after your social media campaigns, the good news is that help is at hand.
We are online marketing experts and can look after your social media marketing leaving you to do what you do best and run your business. Contact us today to see how we can help.