Search Engine Marketing – Create a Google Adwords Campaign

Google Adwords is an example of Pay Per Click (PPC) advertising. It is just as the name suggests: Each time someone clicks on one of your ads that show up on the ads section of the Google results page, you pay a small fee.

sem_create_googleYou may prefer to focus on boosting your natural search results for free with SEO but it is worth trying Adwords even if it is just for a short while, particularly when you are launching a new website and have no traffic or whenever you launch a new product or service that you want raise awareness of.

Once you have signed up for your Adwords account you can start creating your first campaign. Choose your ad text, the keywords you want to target (i.e. which search queries do you want Google to display you ad in response to?), and decide what your maximum bid is for those keywords.

You can choose how much you pay and set a daily budget. However you need to bear in mind that the whole system is a live auction, and someone may outbid you for a higher price, particular with very popular keywords. It is also possible that a keyword will suddenly become very popular and the cost per click (CPC) will go up.

You get a very limited number of words for your ad, so choose them carefully. You can also set up multiple variations of the same ad and test them against one another to see which one performs the best.

Use Social Media to Increase Search Engine Placements

A blog is one of the best ways of increasing your search engine results: you create more pages for Google to index and more content that people will want to link to.

Other social media platforms such as Facebook, Twitter, Pinterest. LinkedIn and Google+ are all effective for promoting your website and boosting your search engine rankings.

Don’t underestimate the power of social media to help you to be found, not just on the social media sites themselves, but within Google. Having a presence on social sites helps people to find your business, even if they don’t use these sites themselves.